Think and Grow Rich Chapter 12 summary is about the role of the subconscious mind in your efforts to transmute ideas into riches.
Chapter 12 : Summary
The subconscious mind always running
It is the part of the mind where impulses of thought are classed and recorded so they can be recalled at a later stage.
The subconscious acts first on desires which have been mixed with emotional feeling. You may voluntarily plant in your subconscious mind any plan, thought or purpose you desire to transmute into its physical equivalent.
Whether you influence it or not, the subconscious mind will work anyway. That is why you should better fill it with the thoughts you desire. Just know the subconscious mind works day and night and draws upon the forces of Infinite Intelligence.

You cannot entirely control your subconscious mind. Nevertheless you can voluntarily choose what it should work with by following the principles of autosuggestion which were available in this online summary.
The thirteen principles in this online summary are the stimuli with which you acquire the ability to reach and to influence your subconscious mind voluntarily, but only through habit and faith.
You must be patient and persistent. You will control the door to the subconscious mind to the point where no undesirable thought may influence it.
Summary of emotions
Think and Grow Rich Chapter 12 pays special attention to the emotions, which you will find in the summary in the below lines. Emotions are considered the catalyser to quickly access your subconscious mind.
The positive emotions you should master in order to fill your mind with them so to develop money consciousness are the following:
- Desire.
- Faith.
- Love.
- Sex.
- Enthusiasm.
- Romance.
- Hope.
The negative emotions that must be rejected are:
- Fear.
- Jealousy.
- Hatred.
- Revenge.
- Greed.
- Superstition.
- Anger.
But positive and negative emotions cannot occupy the mind at the same time, mainly because one negative emotion pollutes all other positive emotions.
For example, if you pray for a thing but you have fear as you pray that you may not receive it, your prayer will be in vain. The art of praying is not only a technique, but also a science!
Summary of The Invisible Counselors technique
The invisible counselors is a technique Napoleon Hill developed in order to be reborn free of ignorance and superstition as a new man.
However, with the passing of time, the method became a means to access the subconscious mind when looking for advise on real problems.
Napoleon Hill held the meeting of the invisible councilors every night over the years. In his imagination, the great men were sitting around a table around him, who served as the Chairman. Then he addressed to each member in audible words as follows:
“Mr Edison, I desire to acquire from you the marvelous understanding of Nature (…). I ask that you make an impress upon my subconscious mind (…).”
After several months, the imaginary figures became apparently real and the subconscious mind was working on his advantage.
How to reprogram your subconscious mind for success?
The invisible counselors technique consists in creating your own imaginary mentor. It is one of the best ways to reprogram your subconscious mind.
Autosuggestion as explained in this summary of Think and Grow Rich is the main tool in order to train your subconscious mind. However, there are other exercises to reinforce such training.
The invisible counselors is just one of the many visualization techniques and exercises to access the subconscious mind. Learning how to visualize clearly will be a milestone in your journey to controlling your subconscious mind.
To get a full understanding of this principle we suggest our 5-min complete summary.
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